Today, Lucky Label is an internationally recognized brand that is represented in more than 100 online and offline stores around the world. LL's fans include Kylie Jenner, Winnie Harlow, Jelena Karleusa, Tokyo Stylez, Anastasia Karanikolaou, Tommie, DreamDoll, Chloe Ferry, and Fyza & Sonia amongst others.

Our greatest achievement is that we have become truly international. We are trusted and chosen by women of various body types, nationalities, backgrounds and lifestyles. Our mission is simple, to promote powerful women across the globe and inspire girls everywhere to be exactly who they want to be.


Lucky Label was first launched in 2017 by Victoria Powell as a luxury knit basics brand in Kiev. From the very start we decided to create body hugging silhouettes using the best quality cotton jersey and viscose fabric. What started as an idea, has morphed into the ultimate go-to place for fashion savvy women all around the world.

We tried different designs, fits and fabric properties until we found our "magical formula" of cotton + elastane + perfectly tailored pattern. The embroidered Lucky Label slogan on the cuff and a thumb hole, a structured contour design and zip front detail has become our trademarks since.


All our products are hand-made in our atelier. We design everything exclusively in-house to make sure you stand out for all the right reasons. From custom designed Lucky Label patterns to celeb-loved styles, our talented team works hard to produce a wide selection of trend-led products. We provide fabulous fashion, and the latest trends at an affordable price point.

Our lightweight compression ribbed-knit provides a sculpted silhouette and feels like a second skin. With stretch for days and a soft textured feel, this fabric expands and snaps back to highlight the gorgeous curves of every body. Each piece is versatile and can be dressed up or down, mixed and matched…making it easy to take from day to night.

EveryBODY Lucky

We’re always working to innovate, find solutions, and redefine fashion for the modern woman. It’s how we started, and we’re not stopping any time soon.

We design and produce in limited quantities to ensure that our styles are exclusive, and individualized for our clients.

Lucky Label is a fashion forward line created with the intention of celebrating women of all shapes and sizes. We pride ourselves on the ability to empower our clients to be confident and express their sense of style through the latest trends.

We invite you to collaborate, to partner, to join. We are here for you. Let’s get Lucky, together!
The chronology
LUCKY LABEL is launched.
First co-ords and jumpsuits are hand-made in our atelier in Kiev.
We begin to team up with like-minded women and multi brand shops to develop our influencer program and build our brand together.
First Celeb spotted in Lucky Label in USA. LL black jumpsuit with slogan embroidery on the calf goes viral. We continue to collaborate with global brands and represent our designs through their online stores.
Lucky Label is sold in more than 100 online and offline stores around the world.
We step up our game with a new website, collaboration with EMS for faster worldwide shipping, new bold fabric colors and Instagram aesthetics.
As Seen On
Our Values
Every garment is hand-made, and a minimum of equipment is used in its production which allows us to reduce carbon emissions.
Natural Materials
We use natural materials in our collections such as viscose, cotton, rayon and strive to create pieces that will last for years.
We call our production zero waste as we only make items after they have been ordered.
© 2017-2021 Lucky Label