Today, Lucky Label is an internationally recognized brand that is represented in more than 100 online and offline stores around the world. LL's fans include Kylie Jenner, Winnie Harlow, Jelena Karleusa, Tokyo Stylez, Anastasia Karanikolaou, Tommie, Megan Thee Stallion, DreamDoll, Alexis Skyy, Theresa Roemer, Chloe Ferry, Milla Jasmine and Fyza & Sonia amongst others.

Our greatest achievement is that we have become truly international. We are trusted and chosen by women of various body types, nationalities, backgrounds and lifestyles. Our mission is simple, to promote powerful women across the globe and inspire girls everywhere to be exactly who they want to be.


Lucky Label was first launched in 2017 as a luxury basics brand. From the very start we decided to create body hugging silhouettes using the best shaping, durable, light, wrinkle resistant fabric. What started as an idea, has morphed into the ultimate go-to place for fashion savvy women all around the world.

We tried different designs, fits and fabric properties until we found our "fabric's magical formula" + perfectly tailored pattern. The embroidered Lucky Label slogan on the cuff and a thumb hole, a structured contour design and zip front detail has become our trademarks since.


We design everything exclusively in-house to make sure you stand out for all the right reasons. From custom designed Lucky Label patterns to celeb-loved styles, our talented team works hard to produce a wide selection of trend-led products. We provide fabulous fashion and the latest trends at an affordable price point.

Our lightweight ribbed-structured fabric provides a sculpted silhouette and feels like a second skin. With stretch for days and a soft textured feel, it expands and snaps back to highlight the gorgeous curves of every body. Each piece is versatile and can be dressed up or down, mixed and matched…making it easy to take from day to night.

EveryBODY Lucky

We’re always working to innovate, find solutions, and redefine fashion for the modern woman. It’s how we started, and we’re not stopping any time soon.

We design and produce in limited quantities to ensure that our styles are exclusive, and individualized for our clients.

Lucky Label is a fashion forward line created with the intention of celebrating women of all shapes and sizes. We pride ourselves on the ability to empower our clients to be confident and express their sense of style through the latest trends.

We are here for you. Let’s get Lucky, together!
The chronology
LUCKY LABEL is launched.
First co-ords and jumpsuits are tailored using soft, stretchy, figure hugging, durable, light and wrinkle resistant fabric.
We begin to team up with like-minded women and multi brand shops to develop our influencer program and build our brand together.
First Celeb spotted in Lucky Label in USA. LL black jumpsuit with slogan embroidery on the calf goes viral. We continue to collaborate with global brands and represent our designs through their online stores.
Lucky Label is sold in more than 100 online and offline stores around the world.
We step up our game with a new website, faster and FREE worldwide shipping, new bold fabric colors and Instagram aesthetics.
We are adding basics, loungewear and activewear collections! The sky is the limit!
Kylie Jenner, Megan Thee Stallion, Winnie Harlow, Anastasia Karanikolaou, Jelena Karleusa, Dream Doll, Tokyo Stylez, Chloe Ferry, Tommie, Alexis Skyy, Theresa Roemer, Clermont twins, Ella Bands and Soniaxfyza amongst others
Our Values
To innovate, to lead, to enhance, to provide best-value products and services to global customers.
Global Brand
To make a difference through our branding to stay ahead of fashion trends, market changes and the latest technology.
To enhance the quality of life for our business partners, customers and employees.