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Today, Lucky Label is an internationally recognized brand that is represented in more than 100 online and offline stores around the world. LL's fans include Kylie Jenner, Winnie Harlow, Jelena Karleusa, Tokyo Stylez, Anastasia Karanikolaou, Tommie, Megan Thee Stallion, DreamDoll, Alexis Skyy, Theresa Roemer, Chloe Ferry, Milla Jasmine and Fyza & Sonia amongst others.
Our greatest achievement is that we have become truly international. We are trusted and chosen by women of various body types, nationalities, backgrounds and lifestyles. Our mission is simple, to promote powerful women across the globe and inspire girls everywhere to be exactly who they want to be.
We design everything exclusively in-house to make sure you stand out for all the right reasons. From custom designed Lucky Label patterns to celeb-loved styles, our talented team works hard to produce a wide selection of trend-led products. We provide fabulous fashion and the latest trends at an affordable price point.
Our lightweight ribbed-structured fabric provides a sculpted silhouette and feels like a second skin. With stretch for days and a soft textured feel, it expands and snaps back to highlight the gorgeous curves of every body. Each piece is versatile and can be dressed up or down, mixed and matched…making it easy to take from day to night.